ABOUT ME & TESTIMONIALS
Crafting User Experiences: From Marketing to UX Design.
As a marketing professional with over 5 years of dedicated experience in the dynamic world of digital marketing and social media, I've mastered the art of engaging audiences and crafting compelling online narratives.
My journey has been one of constant evolution, leading me to pursue and complete a UX/UI design certificate program at the University of Central Florida. With a rich background in strategizing and implementing successful marketing campaigns, I am now poised to pivot into the world of UX design and research.
My goal is to merge my marketing expertise with newfound design skills to create intuitive, user-centered digital experiences that not only captivate but also deliver tangible results. I am eager to explore new challenges and opportunities as a UX designer and researcher, where I can contribute to shaping innovative digital landscapes.
👍🏼 STRENGTHS & 👎🏼 WEAKNESSES
Strengths: communication, organization, teamwork, visual design, creativity, research, resilience, adaptability, fast learner, and attention to detail.
Weaknesses: perfectionism, self-critical, might need a stress ball from time to time, indecisiveness, and imposter syndrome.
📚 EXPERIENCE & EDUCATION
After graduating from the University of Georgia with a degree in Public Relations in 2019, I began my marketing career. A bulk of my 5-year experience comes from contract and freelance work, but I have "dipped my toes" into sales and advertising roles as well.
After 5 years of executing digital marketing, social media, and content strategies, I decided to continue my education at the University of Central Florida, where I earned a certificate in UX/UI.
🤓 FUN PERSONAL FACTS
In my spare time, you can catch me traveling, cooking, watching documentaries, at a museum, or listening to music. P.S. I'm an Enneagram 4 and an ENFJ on the Myers-Briggs Personality Test.
TESTIMONIALS
Client Success Stories: Hear What My Clients Are Saying
I booked multiple consulting sessions with Felicia in hopes of learning more about influencer marketing for my jewelry company. Felicia was concise in figuring out my goals, knowledgeable about the platforms I wanted to pursue, and helped me develop a solid influencer marketing strategy that allowed me to increase my sales. I could not recommend her more!
MEGAN SUTTLE, FOUNDER
Alchemy & Co
I’ve worked with Felicia for almost four years now on multiple projects. She is hands down the most talented human I know. Her knowledge s exceptional. She has helped my companies grow both on the product side and service side. She is also very easy to work with and completes all tasks on time. If you give her the opportunity to help support your brand/company…you will not regret it!
ANTHONY DIDATO, PARTNER
Balanced Aesthetics Medspa
Felicia is tenacious, curious and determined. These are all attributes she brought to the many freelance projects we worked on together. I strongly recommend Felicia for any role or opportunity that gives her the ability to exercise her strategic social media expertise and grants her opportunities to expand her skill set.
PURVI PATEL, FOUNDER
Purvi Patel Consulting
We couldn't have asked for a better fit for all of our creative content and social media management needs. We needed someone who could take the lead in the social media department, but that also had a unique creative approach in content production, and she has met all of our expectations! We are so lucky to have her critical thinking, creativity, efficiency, and expertise on our team at Balanced Aesthetics Medspa!
RICHELLE BROOKS, PARTNER
Balanced Aesthetics Medspa
Felicia is so easy to work with - I had the opportunity to work with her on several client projects, as well as going to her for marketing consulting. She is knowledgeable and brings in a creative perspective. She takes the time to sit down to create a vision, and also excels at content creation. I highly recommend working with her if you need any creative marketing consulting.
KAT YUNG, FOUNDER
The Festival Babes
It has been a pleasure working with Felicia! She is very collaborative and comes up with fantastic ideas to keep things current and fresh, all while keeping our brand look, values and aesthetics her top priority. She takes feedback and runs with it, to create impressive work. We have appreciated her work and professionalism!
MIKKI DOUGLAS, MARKETING DIRECTOR
Balanced Aesthetics Medspa