AH Physical Therapy & Fitness by Alicia Harrington came to me for a logo refresh with one clear goal: create something bold, playful, and uniquely hers— with a seamless connection between the “A” and “H.”
Monograms like this can easily feel forced or overly structured, so instead of relying on type exploration, I took a more intuitive approach.
I stepped away from the grid and hand-drew a custom mark, allowing the letters to flow together naturally in one continuous gesture.
The result is a logo that feels strong yet human, balancing the energy of fitness with the softness of physical therapy, all while bringing in a subtle Misfit touch ;)
Watch my Instagram on the logo design & process.
PROJECT ROLE
LOGO & GRAPHIC DESIGN
PROJECT TIMELINE
1 WEEK
BRAND VOICE
MINIMALISTIC, BOLD, PLAYFUL
