SIMILAR PROJECTS
PROJECT ROLE
BRAND CREATION, IDENTITY & STRATEGY
PROJECT TIMELINE
1 WEEK
BRAND VOICE
PLAYFUL, BOLD, ECLECTIC
Meet CNTRL– a pilates and yoga studio concept that I created for a series on my social media accounts called "Creating Brands Until I Land More Clients."
CNTRL isn't just your typical pilates and yoga studio, it's a studio centered around sound (as you can tell by my other projects, I really LOVE music). Each class has a curated playlist. Movement is the medium, sound is the guide, and control is the outcome.
I love wanted to shy away from the typical minimalistic logo you see in this space, and go for something more bold and playful. The color palette features a charcoal blue to represent calmness, but also has a pop of brown toffee color for contrast. It also features the 2026 Pantone Color of the Year "Cloud Dancer."
Watch my Tik Tok on CNTRL's branding process. Update: CNTRL has gone viral on Instagram.
This concept is available for purchase only and is not to be duplicated or replicated without my consent. If you’d like to purchase CNTRL, all concepts come with branding, Instagram handle, and website domain.
