DAUGHTERS OF RA

Daughters of Ra is an elevated women’s clothing brand centered around empowerment, radiance, and sensuality.

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The founder came to me wanting a brand refresh, but she had a few non-negotiables. She wanted to keep her signature gold, incorporate elements of the sun and the Eye of Ra into the submark, and create both a full logotype and a set of initials since the name is on the longer side.

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From there, I built out a brand identity that felt more refined while still honoring the original vision. I expanded the palette into warm, earthy tones with touches of burnt red and olive to complement the gold. I paired an ornate serif with a clean sans serif to balance luxury with modernity.

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For the initials, I combined the “D” and “R” with the sun-inspired submark to create something that feels symbolic, timeless, and a little more ownable.

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See the Instagram on the design process and the video on her reaction.