MARKETING MATERIALS
OTHER PROJECTS
Illusion Bronze is the only custom self-tanning brand on the market using feature-mapping technology to create a formula tailored to each customer’s eye, hair, and natural skin tone.
Despite its innovative product, the brand lacked a cohesive identity to match. Inconsistent typography, colors, and packaging made products feel disconnected, while an outdated logo no longer reflected the brand’s position in the market.
This rebrand focused on intentionally building a distinct, unified identity and packaging system. With the main focus to create consistency across every touchpoint while positioning Illusion Bronze as the innovative, elevated beauty brand it already was at its core.
PROJECT ROLE
BRAND IDENTITY & PACKAGING DESIGN REBRAND
PROJECT TIMELINE
2 MONTHS
BRAND VOICE
MINIMALISTIC, BOLD, WARM
