JACK ERWIN

Jack Erwin is a direct-to-consumer men's footwear brand that offers quality dress shoes at honest prices by cutting out retail markups. Each pair is handcrafted in Portugal.

The brand came to me already established, needing to maintain a consistent social media presence.

The brand focuses on refined, sophisticated, and relevant designs that modernize timeless silhouettes like loafers, lace-ups, boots, and sneakers. The brand voice is minimalistic, exclusive, and luxury. The social media aesthetic is meant to reflect that by using playful designs and collages, and artsy imagery.