Meet LÈ DATE– a French-inspired bakery concept with a healthy twist that I created for a series on my social media accounts called "Creating Brands Until I Land More Clients."
LÈ DATE has no artificial sugar, organic ingredients, French-imported butter and coffee. Same indulgence, just done differently.
For the identity, I chose a bold condensed typeface paired with a palette of sage green, date nut brown, caramel, and French linen. Elevated, warm, and slightly unexpected.
The system includes custom icons, multiple logo variations, and packaging designed to feel cohesive across every touchpoint.
Menu-wise, everything is reimagined. Lè Cookie, Lè Brownie, Lè Truffe and Lè Sirop, a date-based syrup used across the menu and available as a standalone product.
Watch my Instagram on LÈ DATE's branding process.
This concept is available for purchase only and is not to be duplicated or replicated without my consent. If you’d like to purchase LÈ DATE, all concepts come with branding, Instagram handle, and website domain.
