Lustie is an eco-friendly intimacy company that came to me with an existing website that was not user-friendly, and a semi-existent solidified brand identity including a logo. They requested to keep their colors as pink, brown, and green, and their brand minimalistic yet fresh, and luxurious yet playful. They didn't want to appear like other intimacy companies.
I decided to keep the colors pastel to maintain a minimalistic and luxurious feel. I wanted the website to be simple, yet fresh and fun. For an extra fun touch, I opted for a holographic background on their product images. I gave them a brand identity around their core value: eco-conscious. Implementing a fun, catchy slogan "Eco-friendly toys that pleasure you and the planet."
PROJECT ROLE
BRANDING & WEBSITE DESIGN
PROJECT TIMELINE
3 MONTH RETAINER
BRAND VOICE
MINIMALISTIC, LUXURIOUS, PLAYFUL, FRESH
