PROJECT ROLE
BRAND CREATION, IDENTITY & STRATEGY
PROJECT TIMELINE
2 WEEKS
BRAND VOICE
MINIMALISTIC, PLAYFUL, BOLD
SIMILAR PROJECTS
Meet NAMI– a matcha and vinyl sound bar concept that I created for a series on my social media accounts called "Creating Brands Until I Land More Clients."
NAMI is probably my favorite project I've worked on because I got to combine my love for music and matcha. The name "NAMI" is Japanese for "wave," which I feel like can be applied to a soundwave (vinyl) and tea pouring into a cup (matcha).
I wanted to create a character for NAMI, which is based off of a matcha whisk doing various music related activities, but make it "kawaii" (Japanese for cute).
Watch my Tik Tok on NAMI's branding process.
This concept is available for purchase only and is not to be duplicated or replicated without my consent. If you’d like to purchase NAMI, all concepts come with branding, Instagram handle, and website domain.
