PROJECT ROLE
BRAND CREATION, IDENTITY & STRATEGY
PROJECT TIMELINE
< 1 MONTH
BRAND VOICE
PROFESSIONAL, MINIMALISTIC, LUXURIOUS
SIMILAR PROJECTS
OMNA Wellness Club is a Balinese inspired club that combines three important pillars: wellness, music, and connection.
First, I created the name– a combination of the "OM" sound and two letters from the word "Nirvana." Together, they form OMNA: “a return to your natural frequency.”
The OMNA Logomark is created from real sound frequencies. I remembered a video I watched years ago where sand was placed on a metal plate while frequencies were played, and the sand began to form geometric patterns in response to the sound waves. This is a phenomenon called cymatics, and it reminded me that frequency isn’t just heard, it’s felt and seen.
The OMNA Logotype is minimalistic, calm, and easily readable.
Then I created a concept for each room: "The Quiet Room", "The Frequency Room", "The Red Room", "The Reset Room", "The Rooftop", etc. to really elevate the brand.
This concept is available for purchase only and is not to be duplicated or replicated without my consent. If you’d like to purchase OMNA, all concepts come with branding, Instagram handle, and website domain.
