RECODE is a sober, no-phone nightlife & event concept based in Miami designed to challenge how we connect after dark.
Built as a cultural paradox, digitally inspired yet intentionally analog, the brand removes shortcuts like substances and screens to make space for presence, depth, and real human energy.
I designed RECODE from the ground up, including the concept, naming, visual identity, and experiential framework.
The system blends nightlife culture with wellness & education principles, using minimal, high-contrast design and symbolic iconography to reflect themes of recalibration, restraint, and intentional connection.
Watch my Tik Tok on RECODE's branding process.
SIMILAR PROJECTS
PROJECT ROLE
BRAND IDENTITY & STRATEGY, LANDING PAGE
PROJECT TIMELINE
2 WEEKS
BRAND VOICE
MINIMALISTIC, NEOBRUTALISM, EDUCATIONAL
