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Solara Avenue is a French-inspired clothing brand rooted in softness, romance, and timeless femininity.
The visual direction drew from lace textures, swans, and a palette of dreamy French blues and creams, creating an aesthetic that feels both delicate and elevated.
At first glance, the brand icon reads as a pair of swans. Look closer, and you’ll notice they were carefully crafted from the letter “S,” subtly tying the identity back to the brand name.
The result? A balance of elegance, symbolism, and intention– enchanté!
Watch my Tik Tok on Solara Avenue's design & branding process.
MARKETING MATERIALS
PROJECT ROLE
BRAND IDENTITY & GRAPHIC DESIGN
PROJECT TIMELINE
3 DAYS
BRAND VOICE
FRENCH, ELEGANT, SOFT, FEMININE
OTHER PROJECTS
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